Attain is a modern defence company with a direct, expert-led approach to solving supply chain inefficiencies for military and government clients. Founded by industry insiders, the team behind Attain were tired of the slow, bloated, and overly complex ways of working that dominate the sector.

They needed a brand that cut through the noise—something bold, masculine, and straight to the point. No fluff. No filler. Just clarity, confidence, and results. The challenge was to build a brand that matched their conviction and technical precision, while laying the foundation for long-term growth and credibility.

I worked closely with the founder and his team to develop a brand identity that feels sharp, authoritative, and unapologetically confident. Every design decision was led by their ethos: do the work, do it right, and say it straight.

The visual identity is built around strong, minimal forms and bold typography. It’s clean and impactful—designed to hold its own in both high-level meetings and tactical conversations. The brand avoids decoration in favour of utility and clarity, positioning Attain as a serious player with serious intent.

After establishing the visual identity, I collaborated with professional copywriters and the Attain team to develop the website content—ensuring that the messaging aligned perfectly with their direct, expert-led tone. I then designed a bespoke website and worked alongside a Webflow Partner to bring it to life with precision and performance at the core.

The result is a brand that reflects Attain’s mindset: focused, expert, and built for impact.

Art Direction
Brand Identity
Logo Design
Website Design
Copywriting Collaboration
Web Development Collaboration