The client asked me to produce a dynamic identity that could work digitally across many forms of media for a crypto conference. It had to work in static format and have the ability to work in motion. It needed to align with the emerging crypto aesthetic at that time.

This annual festival has an audience of tech enthusiasts and crypto holders. I selected a crisp colour palette centred around green to represent both money and growth. The logo shows the C for Crypto as a circle of bars representing io for digital assets. Graphic elements continue the circular theme and align with the logo. They subtly communicate the circulation of currency and have a techy vibe. These repeating graphic circles are dynamic enough to give impact to static conference assets and would work exceptionally well as motion graphics. Strong black-and-white photography adds a compelling and bold feel to the brand.

Art Direction
Visual Identity
Logo Design
Brand Guidelines
Interaction