Glassifai is a Berlin-based tech start-up that uses AI technology to provide accurate and up-to-date information for their clients. This young and aspiring brand’s innovative data product supports a B2B audience. Their AI technology builds a picture of existing businesses using already-accessible data gathered in one place. They commissioned me to produce a fresh, modern brand identity that would communicate future-facing AI and motivate their target audience.

As data is at the heart of Glassifai’s product offering, I designed a logo that represents two code brackets. These come together to represent Glassifai and their clients as a vibrant, dynamic and integrated whole. The negative space in the centre is the lens through which Glassifai targets and views data. I recommended a palette to subtly reinforce Glassifai’s ethos – green to represent wealth, growth and maturity, teamed with yellow for energy, life and zest. To aid segmentation and navigation I built a range of graphic elements for different types of data, such as financials, technographics and management & organisation.

Art Direction
Brand Identity
Logo Design
Brand Guidelines
Interaction