ITP Packaging had built a solid reputation in sustainable industrial packaging—but their visual identity wasn’t keeping up. The brand felt dated and out of sync with the scale of their ambition. As the team set their sights on 10x growth, they needed a sharper, more confident brand presence that would support expansion, attract new audiences, and better reflect their forward-thinking approach.

The challenge was to evolve a strong, established brand without losing recognition, while creating a system that could continue growing with the business.

I worked closely with CEO James and his team to ensure the new brand aligned with his vision for the future—one of scale, impact, and continued innovation.

The redesign focused on refining what already worked. ITP had brand equity—they just needed it brought into the present. I reimagined the logo for modern applications, ensuring better balance, scalability, and technical performance across digital and print.

To elevate the visual identity, I introduced Altform, a beautifully engineered typeface from Cotype Foundry. It brings a sense of structure and style to the brand, striking the right balance between utility and elegance.

Since the initial rebrand, we’ve continued evolving the system—most recently introducing a bold, graphic brand pattern in 2025. It adds visual energy and helps the identity stay fresh and relevant as the business continues to grow. This ongoing evolution keeps the brand dynamic, confident, and always ready for what’s next.

Art Direction
Brand Identity
Logo Design
Brochure Design
Display Stand 2024
Digital Display Stand 2025
Brand Guidelines
Website UX/UI Review
Website Updates